Imperial War Museums

Armistic 100 Days —

First World War Centenary
1914 – 1918


Graphic Design
Layout & Typography

Georgia Davies (Art Direction)
Stephen Long
(Design Manager)


Print Collateral
Poster Designs
Marketing Design
Social Media Digital Assets
Website Banners 
OOH (Mock ups)



‘IWM brought together authors and members of the First World War Centenary Partnership, to uncover and share stories of those who experienced the conflict in a unique digital campaign to mark the centenary of the Hundred Days Offensive and the Armistice of 11 November 1918.’

On 11 November 1918, the First World War ended. After four years of unprecedented violence and devastation, Armistice was declared. But the stories and memories need to be renewed, lest we forget. Writers’ group 26 partnered with Imperial War Museums to mark this centenary in a unique way. We invited 100 writers to choose a subject from the war, and to tell that person’s story in poetry or prose in exactly 100 words. With the additional rule – start and finish with the same three words – we called this new form a centena.

The 100 DAYS project has engaged 100 volunteer writers from 26 Characters Ltd, a not-for-profit organisation representing a diverse group of people who share a love of words. Each writer has created a 100 word piece (a centena) inspired by and based on the life of a real individual who experienced the First World War. These centenas will be connected to at least 100 member organisations of the First World War Centenary Partnership, whose commemorative activity is reflected in the themes explored in the centena, and who may have been supporting the writer in their research. The centenas will be released daily, from 5th August to 12th November, and each day will showcase the work of different members of the Partnership.